Learn the basics of purpose-driven business.
Sign up for this free online course and learn how to grow your business impact through purpose.
With everything going on in the world right now, we decided that it's time to accelerate positive change.
While we usually charge a premium fee to deliver insights like the ones you're about to learn, we believe it's even more important that everyone has the tools they need to make a difference.
7 chapters of high quality video lessons, to learn at your own pace
Valuable resources, including insights, statistics, and organizations where you can find the support you need
Interactive exercises that guide you through the process of rethinking your strategy, setting clear goals, and taking actionable steps
60+ page downloadable workbook, with exercises & examples of purpose-driven business innovations
Here's what you'll learn on your path to purpose:
Welcome to the workshop
FREE PREVIEWHello from the instructors
FREE PREVIEWFree gift: the full downloadable workbook
Embrace the change
Innovations in our daily lives
FREE PREVIEWAreas of innovation
FREE PREVIEWExamples: Areas of innovation
Your customers & value proposition
Exercise 1: Your business, today & in the future
Upgrading your foundation
Shifting customer behaviors
Let's review: Shifting customer behaviors
Exercise 2.1: Your transforming customers
Humanity's new assistant
Areas that make up your foundation
Finance & Legal
Let's review: Finance & Legal
Exercise 2.2: Finance & Legal
Business development
Let's review: Business development
Exercise 2.3: Business Development
R&D & Production
Let's review: R&D and Production
Exercise 2.4: R&D & Production
Logistics & Supply chain
Let's review: Logistics & Supply Chain
Exercise 2.5: Logistics & Supply Chain
Sales & After-sales
Let's review: Sales & After-sales
Exercise 2.6: Sales & After-sales
Brand & Culture
Let's review: Brand & Culture
Exercise 2.7: Brand & Culture
Exercise review 2.8: Your business areas
Your impact readiness
Download your Impact Readiness Matrix
Exercise 2.9: Impact Readiness Matrix
Redefining the mission statement
The importance of purpose
Purpose drives innovation
Purpose-led product iterations
Re-writing your mission statement
Exercise 3.1: Get input
Exercise 3.2: Your new mission statement
Real-world examples of mission-driven companies
Awesome mission statements (and why they work)
Share your new mission statement
Where to find your cause
Connecting to causes
Customer-related causes
Exercise 4.1: Exploring customer-related causes
Company-related causes
Exercise 4.2: Exploring company-related causes
Community-related causes
Exercise 4.3: Exploring community-related causes
Connect the dots
Exercise 4.4: Connect the dots
Exercise review 4.5: Your cause-connection
Types of cause-collaborations
Let's review: Cause-collaboration models
Testing first projects
Reassess your status quo
Identify areas ripe for change
Exercise 5.1: Identify areas ripe for change
Prioritizing your projects
Download your Action Priority Matrix
Exercise 5.2: Action-Priority Matrix
Low-risk trials
Let's review: Low-risk trials
Making big goals actionable
Setting your goals
A framework for success
Let's review: A framework for success; OKRs
Defining measurable results
Exercise 6: Setting OKRs
Multiply Your Impact
Associations and certifications
Let's review: Associations and certifications
Sharing your success
Thought leadership
Let's review: Thought leadership
Fostering innovation
Let's review: Fostering innovation
Exercise review 7: Your purpose communication
A final message from your instructors
Congratulations
One last thing...