(Re)defining your Mission Statement

Your customers and employees expect you to positively affect issues they care about. A powerful Mission Statement gives voice to your purpose so that there's no question about why you do what you do. It goes beyond a marketing claim. It goes deeper than a service and quality commitment. It creates a deep emotional tie between you and the community you are promising to serve.

In this live session, we will...

  • ...explore the underlying mission and purpose of your business.

  • ...identify and assess impact and business opportunities for your brand.

  • ...help you craft an impactful first draft of your Mission Statement.

  • ...give further guidance on how to implement strategies based on your mission.

  • ...work on possible next steps now that you've found your Mission Statement.

How this session works:

We'll help you get to the core of your business so that you can create a Mission Statement that truly aligns with what you do and why you do it. The live part of this session usually lasts around 1.5-2 hours, but we don't set a timer and we won't abruptly stop in the middle of our discussion.

After you sign up, we'll ask you to fill out a questionnaire around your business and your current Mission Statement (if you have one). Your answers will help us ensure that we use our time together efficiently. Other than that, there's no prerequisite to begin our call (except a somewhat steady internet connection).

To book the session please click the button or send us a quick email at hi@missionary.business. If you have additional questions, please check the FAQ section below, or email us.

What others say about working with us

Franz Böse

Chief Marketing Officer (SILENT-YACHTS)

Solving a meaningful problem through innovation is at the core of what we do at SILENT-YACHTS. The reason we are excelling as leaders in our industry is because we saw a better solution for the sailing community and made it our goal to promote positive change, both for our customers and our environment.

MISSIONARY is doing crucial work to help more businesses amplify their impact & sustainability.

Bastian Springer


David & Adrian are Coaches in our Inkubation Programm MEDIA LIFT. We had an excellent (remote) training and workshop for our Teams. Thanks a lot for your input and inspiration.

Jon Butcher

CEO & Entrepreneur (Lifebook, Precious Moments, Purity Coffee)

Connecting to a cause isn't just a nice-to-have option. Doing more good just makes good business sense. And that's true no matter what industry you're in. If you're not aligned with a purpose, you're already at a competitive disadvantage.

MISSIONARY helps you gain your competitive edge through a focused process of discovering your authentic business mission and executing it with effectiveness and clarity.


via Trustpilot

I really enjoyed the training capitalism with purpose. Easy to follow content with small pieces of video incl. time to reflect and work on the exercise. The workbook is a great support and idea. I can highly recommend this for people with no, little or a bit of knowledge about purpose driven work. For people with more experience this course gives great opportunity to reflect the own approach.

Kristof Schmit

via Trustpilot

I am glad to have completed the Missionary course. Great motivation and business booster for my professional and personal future. I will look out for further programs.

Your customers demand a mission

Without an honest and actionable mission statement to guide your business, you risk missing out on 72% of customers who agree that companies should be mission-driven.


  • You also offer a free online business course? How is this offer different?

    Our business mission is to help 50 Million companies around the globe to get insight into how they can implement positive change. We offer a free online course to make the topic of positive impact and innovation accessible to all - regardless of their budget.

    And while the course with its videos, insights and exercises covers a lot of ground, it is just the beginning of the journey to purpose. A pre-recorded video course can also never cover every possible business case, which is why we decided to offer these live sessions, as well as our micro-consultings to be able to dive deeper and help where help is needed.

  • I already went through your free workshop, is this just repeat content?

    The topics we cover in our live sessions build on top of the content of our workshop and deepen your understanding of these principles and help you grow your business.

    So if you already went through the course: Great! We can use the results from your exercises to get started right away and know that you already have a certain degree of knowledge around these topics. You can of course send us all additional questions and materials.

  • I did not watch your free videos, and would rather just do a live session

    Awesome, we're happy to have you! We do not require anyone to go through our video workshop. And while it does offer plenty of information we can easily get you up to speed in our call.

    You also have a chance to send us all relevant questions and material that we need to prepare for your live session when you purchase it.

Want to get started by yourself?

We offer a completely FREE online program consisting of 7 chapters. Learn with videos, interactive exercises and get valuable insights to improve your business.